Isn’t one of the point of the phenom of enshifitication that it’s near ubiquitous? The reason it can continue is because it reached a critical mass, leaving us few workable alternatives, like a symptom of monopolization. I’d wager some companies feel like they won’t survive if they don’t keep up, not sure if that assessment is true but I bet many think it is.
So once again instead of providing choice the market is simply phasing out things with smaller profit margins as if they planned it together in some kind of cartel.