Incase you missed it or didn’t finish the article they’re looking for support (I suspect they won’t be getting any from the government)

Their Patreon https://www.patreon.com/techdirt

MySpace mail when?

Coolio was a part of a group called WC and the MAAD Circle. Hard to tell but it might be them.

Edit

They were also featured on a track from the same album. I’d say there’s a good chance it’s them.

Not aware of a Payless comp to this. They did have a campaign where they put their cheap shoes in a luxury pop-up store and had influencers gush about the high quality products which was pretty funny.

There’s a famous case study where JC Penny launched a big campaign where they wouldn’t put people thought the rat race of sales and coupons and just offer the best price at all times. Almost bankrupted them. Turns out people want the rat race.

Worst thing about someone watching a reel out loud is you hear the same 15 second sound bite 30 times while they’re reading the comments.